The CMA’s 61st conference

holds the title 'Beyond the walls' which intends to challenge the audience to think far beyond the four walls of Canada's institutions. Think beyond the physical spaces of museums to reach non-traditional audiences, and to connect with the specific demographics of different publics. Think of cultural groups, online communities, people with special needs, different age groups, and other demographic indicators. 

Since this event will take place in Victoria, BC, our spontaneous reaction was to think of a green island with a very sober approach, hence inconceptsdesign's creation of a very simple wordmark/logo and conference program.

what the clients say