Sony Music Entertainment Germany1994, a time when internet technology walked in baby shoes and CD-ROMs had just come of age. inconceptsdesign was the first in Germany to develop a multimedia application on that little extra space left over on audio CDs. Sony Music had just signed a new discovery from East Germany, 'Das Auge Gottes' (translates: 'The eye of God') and together we combined audio with computer data, introducing listeners with PC access to enhanced CDs.
inconceptsdesign included combinations of audio, animation, video, and interactivity. We visualized the biography of the band and each of its members, the text of each song, photo shoots and incorporated a game of 'Memory' for relaxation.