A corporate design should meet the following criteria:
- adequacy
- conciseness
- recognition
- differentiation
- presence
- localization
- uniformity
- economics
- persistence
Media: stationery items, brochures, flyers, advertisements, websites, posters, videos, electronic media, displays, products, packaging, exhibits, architecture, interior design, vehicles, objects, orientation systems.
Elements: symbol, typography, color, format, photography, illustration.
Methods: graphic and typographic rules, principles of order, quality of material and production.
The media, elements and methods, their constants and variables comprise a visual construction set. Its combined rules of play are not rigid, but work in progress, an open system to handle revised conditions and new demands.
The components of this visual building set allow the creation of a continuous visual identity and every concept detail refers to an equal and repetitive quality standard. The creation is rationally capable of being screened and transmitted, whereby all design and development processes become efficient and economical.
The use of these elements and methods and the leeway for creative decisions provide a typical profile for a visual identity.
Think in concepts ic@inconcepts.ca